I like to Build with a Goal
Every website is built for different reasons – from product sales to consumer leads to engagement. Website design that meets those goals, it’s critical to design the right way.
Design for your users. Always put the needs of the website vistiors first. If you are not sure on what they want, ask them, send out a small poll email. I always keep the user(s) in mind while designing.
Design with a purpose. Yes a website should look good and professional. But it also needs to be built that will reach your website goals and conversion of users to clients. Look at how the website will support users on their journey toward those goals.
Design for discoverability. Keep visibility in search engines so people can find you. A website should be optimized and engaging landing pages when users open the page.